How call outcomes move leads through stages, why new dispositions do not move anything, and what to do about it.
This is the part of setup that quietly fails. Everything looks configured, reps
dial happily, and a week later the client asks why nothing is moving in their
pipeline.
Read this before you add a disposition. The link between a disposition and a
pipeline stage is built once, when the company account is created. Adding a
disposition afterwards does not create a link, no matter what you call it.
The rep can pick it, the call saves, and the lead never moves.This is a current product limitation, not a setup mistake you can fix by
renaming things.
What the rep picks at the end of a call. “Not Interested”, “App Set”,
“Call Back”.
Pipeline stage
Where the lead sits in the sales process. “New Lead”, “Contacted”,
“Appointment Set”.
The link
A saved rule created at signup that ties one specific disposition to one
specific stage. Not the name.
Because the starter dispositions and stages are created together with the same
names, it looks as though names are what connect them. They are not. The
names match by coincidence of setup, and renaming either one does not break
anything.
The link survives a rename. If a client wants “App Set” to read “Appointment
Booked”, change it. Leads keep moving exactly as before.This is the opposite of what you might expect, and the opposite of what earlier
versions of this guide said.
A disposition added after signup will not move leads
It will appear for reps, save correctly, and show in reports. It just will not
move the lead to a stage, because no rule exists for it.What to do: use it for reporting and move those leads by hand, or raise it
with support so the mapping can be built for that client.
A stage added after signup has nothing pointing at it
Same reason. Existing rules point at the stages that already existed.
Deleting a disposition breaks its rule
The rule refers to a disposition that no longer exists, so nothing happens when
its replacement is chosen. Prefer renaming over deleting.
Build the disposition list first. The pipeline is shaped to match it.
1
Use the client's own words
If they say “DQ” rather than “Not Qualified”, call it DQ. Reps pick the right
option faster when it sounds like how they talk. Renaming the starter
dispositions is safe and is the recommended way to customise.
2
Keep the list short
Six to ten is healthy. A rep scanning twenty options mid-call picks whatever is
nearest, and your reporting becomes fiction.
3
Set exactly one Didn't Answer disposition
One disposition is wired to the Didn’t Answer button. Set it with the
Didn’t Answer action on the Dispositions screen — not the separate default
option setting, which controls something else.
4
Keep one appointment outcome
“App Set”, “Appointment Set”, whatever they call it. This is the one that
matters most for reporting.
“Didn’t Answer” deliberately does not move a lead. Someone who did not pick
up has not progressed, and moving them would make the pipeline meaningless.
They stay where they are and remain in the calling rotation.